ENTREPRENEURIAL THINKING AND MANAGEMENT + VENTURE LAB
6 ETCS credits.
The Entrepreneurial Thinking and Management Area is focused on presenting a set of tools to show the students different strategies to explore their potential for the benefit of the cities, as they will be their managers in the future. In addition a number of study cases of innovators in the context of cities thanks to the provision of new services available for citizens are presented as a source of inspiration.
Cities today face increasing challenges when it comes to providing advanced (digital) services, or becoming the playing field for third party stakeholders that form the so-called entrepreneurial ecosystem. Therefore, one of the biggest challenges for a city lies in becoming a place where innovation happens and flows, offering the necessary elements to openly attract and concentrate innovation from stakeholders and allow the rapid provision of services and applications where the city is the perfect test bed.
Then the objective is to provide inspirational knowledge to support students to be proactive and make the difference through the identification of relevant topics in the future for cities, the gaps to be solved and the innovative proposals that will address them.
For that purpose, the paradigm of entrepreneurial thinking and management is followed in order to bring students some light to guide ideas and transform them into projects in a context of maximum uncertainty and limited resources.
In this context, the Venture Lab aims at guiding students to transform their ideas into real projects for the benefit of the cities that can have an opportunity to impact in our daily lives. For that purpose a set of practical workshops is designed to cover all specific needs and support to define a solid proposal, counting on the experience of practitioners and professionals in the field of entrepreneurial management, business models, strategy, marketing, human resources, finance, technology and operations. All students participate in the Venture Lab by developing their projects in groups, as a mean to experience the process of creating value in form of new services and applications, and applying their knowledge and experience in a real initiative.