ECONOMY AND BUSINESS
Cities are Gildo Seisdedos’s passion. As a professor at IE Business School, he combines teaching, research and consulting activities in the fields of urban planning, local policies and city marketing. The success of his latest book “How to Manage Twenty-first Century Cities” (FT Prentice Hall) is impacting the way cities deal with the new competitive environment, advocating city development strategy approach, which relates traditional planning with strategic urban planning, city branding and city marketing.
Specialised in marketing and development, Professor Seisdedos also holds a law degree and is the director of the Urban Management Forum at IE Business School, a project led by the Madrid-based School and which enjoys the active support of leading Spanish companies in the field of urban services. He is also the director of the Madrid Global Chair in International Urban Strategy, funded by Madrid City Council and designed to foster the city’s internationalization, having played an active role in IE Business School’s being named by Capital magazine as the corporate ambassador to Madrid. He is also the technical director of mercoCIUDAD, the most complete and influential ranking of Spanish cities, and the most extensive benchmark of Spanish cities. And he collaborates with other media surveys, such as América Economía’s ranking of the best cities in Latin America in which to do business.
Gildo Seisdedos has participated in diverse international research projects centred on competitive urban strategy, urban management indicators and consulting projects for the urban and regional development of diverse cities and regions. The most recent of these focused on the design of city branding and urban development strategies, or combinations of both.
Seisdedos is a member of the Editing Committee of the Journal of City and Town Management. He has participated in multilateral organisms. He forms part of the Spanish arm of the Habitat Committee of the UN Centre for Human Settlements, is a regular speaker in mainstream forums on urbanism, a member of scientific committees and reviewer of leading congresses related to urbanism and makes frequent contributions to the media.
He has prepared studies on urban planning and design at the London School of Economics and Political Science, the University of California in Los Angeles (UCLA), and Universidad de San Andrés (Buenos Aires). He holds a PhD in Urban Economy from Madrid’s Autonoma University, a Bachelor in Business Administration (E3) from ICADE, Madrid, a MBA Degree in Sales and Marketing Management from IE Business School and he is a member of the Madrid Bar Association and a qualified estate agent. He has served as director of IE Business School’s marketing programs for eight years, and is passionate about teaching. His flexibility has enabled him to teach sessions that range from case method classes for young MBAs to in-company courses for senior executives. He enjoys excellent reviews, having been voted Best Professor in Executive Development Programs at IE Business School several years (IE Business School faculty was ranked as the best in Europe).