There are many tourist companies that are already implementing Internet applications to different objects to enhance tourist experiences in destinations, hotels and attractions...
Is the Internet of Things changing the travel industry and tourism? The answer is clear: yes. Whether allowing monitoring the performance of airlines offering entry to hotel rooms without keys or helping tourists to get what they need in from a park visit, the Internet of Things (IoT) is creating numerous opportunities within this industry.
The Internet of Things is a network of communication and information where all objects are identified and connected to the Internet, this means that objects that we use in our daily lives, such as refrigerators, televisions and even heaters are permanently connected to the Internet to send information. What does this means for us? A better quality life. For example, our refrigerator can tell us the expiry date of yogurt or when the milk is running out.
Of course this revolution will affect the tourism industry. There are many tourist companies that are already implementing Internet applications to different objects to enhance tourist experiences in destinations, hotels and attractions...
The Internet of Things and Tourism Means More Data for Companies
Another consequence of living in a world where everything and everyone is connected, is the production of a large amount of data.
In this sense interesting discussions are already emerging on how to treat such data. On the one hand it provides us with great skills to make good decisions, but on the other hand this data can cross certain privacy barriers.
Applied to tourism, this data will be vital. In a simple way we will quickly learn the profiles of tourists that visit our city, what monuments they visit, the time they use for visits, on which streets they do their shopping, and even the profile of the person who stops in front of a window or consumes certain tourist products…
With this data, we can get a vivid image of tourism in our city without the need for costly investments in studies and annoying surveys. It also allows us to learn the tastes and trends of our visitors, and to anticipate changes. Likewise, travel agents will be able to know their customers and adapt their offers according to the costumers’ tastes and needs.
The Business sectors that are leading this implementation are the airlines and hotel chains, because while hotels use them for the maintenance of heating, ventilation, air-conditioning, plumbing, lifts and other similar facilities, airlines employ sensors which provide real-time information from pieces of aircraft to flight data, creating the optimization of fuel consumption and maintenance.